03425nas a2200361   4500008004100000022002000041245012100061210006900182490000900251520221400260653001302474653001602487653002002503653002202523653002702545653002702572653002702599653002202626653003402648653002302682653001702705653001402722653002302736653001302759653001902772653003502791653002302826100001702849700001802866700001802884700001402902856014702916       2022                        eng d  a19390114 (ISSN)00aNonheritage Creative Product Design and Development and Marketing Strategies for Computer Vision and User Experience0 aNonheritage Creative Product Design and Development and Marketin0 v20223 aWith the rapid development of economic and culture, intangible cultural heritage has gradually moved towards the public, and at the same time, many cultural and creative products have been derived. In the face of fierce market competition, nonheritage and creative products gradually occupied a certain market share with their unique cultural heritage and won the love of some consumers. However, at the same time, the development of nonheritage and creative products cannot keep up with the market that is changing with each other, and the design and development of cultural and creative products are far behind market changes. Moreover, the recognition of some consumers cannot improve the booming development of nonheritage creative products, and the future development of nonheritage and creative products is facing a serious crisis. Computer vision has absolute advantages in image processing, which can help nonheritage products for development and design, and further improve the quality of the product. In the process of designing and developing a certain product, our commonly used research method is user experience. User experience strategies can help us design cultural and creative products that fit the characteristics of the times from the perspective of consumers. This article introduces the basic architecture and guidelines of the user experience strategy. In addition, the main research object of this article is nonheritage and creative products, which aims to explore how to use various design thinking methods to develop more valuable products. On this basis, this article integrates computer vision technology in the process of designing and development of nonheritage cultural and creative products and supplemented by user experience strategies to further innovate the design concept of cultural and creative products. Experiments show that the design and development of intangible cultural heritage products based on computer vision and user experience can effectively improve product quality, and the product qualification rate basically reaches 90%. At the same time, this move can further stimulate consumers' desire to purchase, and their purchase intention can reach up to 72%.10aCommerce10aCompetition10aComputer vision10acreative products10aDesign and Development10aDevelopment strategies10aExperiences strategies10aImage enhancement10aIntangible cultural heritages10aMarket competition10aMarket share10amarketing10aMarketing strategy10aPlanning10aproduct design10aProduct design and development10aUsers' experiences1 aLiu, Chunyan1 aPan, Zhenzhen1 aZhang, Canlin1 aMiao, Wei  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85137908304&doi=10.1155%2f2022%2f9685280&partnerID=40&md5=1225a8f38d54e485b204c7c31d49e684