01335nas a2200121   4500008004100000022001400041245013600055210006900191300001400260520084400274100003301118856006201151       2014                        eng d  a1131-558X00a"Un santuario amenazado": el cerro Pachjiri de Bolivia y su salvaguarda en el marco del Patrimonio Cultural Inmaterial de la UNESCO0 aUn santuario amenazado el cerro Pachjiri de Bolivia y su salvagu  a137–1563 aThis article analyzes the unwanted consequences of the potential ‘revalorization’ and tour-istic exploitation of a hill in the Bolivian titicaca highlands which is endowed with sacred significance. For local Aymara communities, Pachjiri hill is a full-scale sanctuary whose cer-emonial altars have a role not only in the formation of yatiris (ritual specialists), but also in healing, plant growing, and cattle breeding. As argued in the article, proposals to implement uncontrolled tourist access will bring destruction to this intangible cultural heritage, which has so much relevance and prestige for neighbouring Aymara communities. the question that the article tries to answer is: till what extent should the commercial promotion of intangible cultural heritage (advocated by unesco) be put before this heritage’s preservation?1 aJuárez, Gerardo, Fernández  uhttps://dialnet.unirioja.es/servlet/extart?codigo=4891110