Cultural Tourism; ICT; Innovation; Logical Model; Mobile Devices; RDI;

10.1007/978-3-319-89468-3_32

Anthropogenic and intangible cultural heritage are the basis for socioeconomic development of certain areas. Cultural tourism is one of the sub-sectors of the economy that is developing dynamically, especially if RDI and ICT (Web site and database) are used. For detection, conservation, preservation, protection, stimulation, socialization, maintenance, management and promotion of cultural values also need to use RDI and ICT. In today’s world of global challenges and drastic upheavals, sustainability of cultural heritage and cultural tourism is very vulnerable. Development activity and innovation, communication and information technologies are unbelievable need for stability. New significant developments and innovations that can change the tourism industry are associated with the introduction of ICT. General utilization of ICT, Internet, and mobile smart devices (for information, booking, and payment function) in tourism will create a direct approach for the tourists to communicate with tour operators and other service providers. The use of broadband Internet access to ICT increases the value and quality of travel services and products without raising the price, while supporting cluster associations in the sector. Development and enrichment of promotional services and products must be based on ICT and its dissemination. Use of RDI and ICT to promote business and services in the field of tangible and intangible cultural heritage would be a decisive step toward better practices. Here are presented the logical model and the technology of the process leading to elaboration of a marketing municipality profile of developing cultural tourism. The steps that are necessary for its construction and the profile itself must be unified and standardized for all municipalities to obtain a synergistic and multiplier effect