01689nas a2200169   4500008004600000022001400046245009700060210006900157520116400226653002401390653001001414653001101424653001701435100001201452700001301464856004201477       Submitted                   eng d       a2197-423300aDragon boat culture in Chebei: a case study of narratives of cultural memory in short videos0 aDragon boat culture in Chebei a case study of narratives of cult3 aChebei Village in Guangzhou is home to the Chebei dragon boat culture, which is an important kind of intangible cultural heritage in China. The cultural attributes and spirit that it contains are essentially cultural memory. Given the rapid development of contemporary technology and the proliferation of new entertainment possibilities, it is imperative that intangible cultural heritage be passed down and developed. By providing a way to preserve the visual and aural memories related to the Chebei dragon boat culture, media can be used to communicate and save cultural memories. In particular, media facilitate memory reconstruction by capturing both the transmission and retention of memories as well as the interactions of villagers of all ages from various households. Furthermore, the bounds of space and time in the offline world can be overcome through new media. Watching short videos on new media platforms allows people who live in or are originally from Chebei to recall, preserve, share, and convey memories from different generations whenever and wherever they are, potentially fostering a milieu of cultural sustainability and spreadability.10aDragon boat culture10aMedia10amemory10aShort videos1 aChen, X1 aXian, YY  uhttps://navarchivo.com/fr/node/161448