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This article examines the intangible heritage value of Maduhee, a traditional tug-of-war of Ulsan in South Korea. Maduhee's succession was cut off during the Japanese colonial period, and restoration work on it was only recently completed to some extent. There is no problem in simply transmitting it as a regional culture or regional intangible heritage, but in order to receive protection measures under the policy of ‘cultural property’, it must undergo an examination. However, the most important issue in the designation of items in the intangible cultural heritage system has been the issue of 'continuity of action'. In this regard, the items that were once disconnected are always criticized for their tradition. Reporting that this very part has been clarified to some extent recently, in this paper, Maduhee's value was analyzed based on the criterion of 'representativeness'.The representativeness of intangible cultural heritage is an index that evaluates whether it contains the identity of a certain space and person, and thus whether it can become a cultural symbol of them. For this purpose, this article revealed the universality and specificity of Maduhee through comparison with other regional tug-of-war games in South Korea. The specificitis are summarized in five points: 1) early literature records (1749), 2) Origin that it was done for the purpose of feng shui,, 3) Dano(the fifth day of the fifth month of the year according to the lunar calendar) rather than Jeongwol Daeboreum(the 15th day of the New Year according to the lunar calendar), 4) beard, men and women through men’s and women’s clothing Occlusal visualization, 5) The uniqueness of the processing process after play. In this respect, Maduhee is a representative intangible heritage of Ulsan and a good regional example to clarify the diversity of Korean tug of war.Ulsan Maduhee is currently the representative Ulsan festival. In addition, as citizens' participation in the festival and the support of the government go hand in hand, it is emerging as a famous festival in Korea. In contrast to the areas where the tug of war has been passed down, which are on the verge of population extinction, Ulsan is very hopeful in terms of sustainability. This part can also be said to be the intangible heritage value of Maduhee.