Heritage revitalization not only better meets the needs of national cultural consumption and enhances cultural self-confidence, but also promotes the historical mission of the great rejuvenation of Chinese culture. However, cultural heritage, especially intangible cultural heritage, is no longer meets the needs of the society because of modernization and globalization, and must be revitalized. Based on the intangible and cultural characteristics of traditional crafts, this study uses Johnson's and Hall's cultural circuit theory to explore the subjective circuit and objective capital circuit in the process of tourism revitalizing on traditional craft. Then, the study integrates the subjective circuit and objective capital circuit, taking "production", "landscape", "consumption" and "lived cultures" as the circuit nodes of tourism revitalizing path, with "tourism continuation-tourism representation-tourism experience-cultural identity" as the circuit path, exploring the internal operating mechanism of tourism revitalizing, and building an internal circuit system model of tourism revitalizing path. According to Bourdieu's cultural reproduction theory, the study also discusses the external driving force, including"tourism field", "cultural capital", "tourism habitus", and "symbolic violence", to build an external driving system model. Both the internal circulation system and the external driving system could promote the sustainable development of traditional craft heritage. This research adopts cross-domain cultural theory to build a conceptual model of tourism revitalizing on traditional craft heritage. The findings also have important theoretical and managerial implications regarding traditional arts and cultural tourism. This conceptual model could be applied in both intangible and tangible cultural heritage tourism revitalizing management of traditional craft heritage on destination planning and marketing.