Accurate Design; Analytical Technology; Big Data; Creative Products; Cultural And Creation; Digital Storage; Dongguan; Dongguan Intangible Cultural Heritage; Intangible Cultural Heritages; Marketing; Massive Data; Precision; Precision Design; Product Design;

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85121362081&doi=10.1007%2f978-981-16-7466-2_52&partnerID=40&md5=ddf65e695f70cabb45ae5adf9c33f639

By studying on the status of intangible cultural and creative products in Dongguan, this paper explores the method of how to carry out accurate design of cultural and creative products of intangible cultural heritage in Dongguan with big data analytical technology. Based on the features of massive data, objectivity and accuracy of big data, this thesis conducts the deep analysis of the consumer demand to intangible cultural and creative products by taking big data technology; the uniqueness elements of intangible cultural heritage in Dongguan are excavated, those data information benefits the designers to optimate their designs when formulating marketing campaigns. By taking these measures, an outstanding brand of intangible cultural and creative products in Dongguan emerge, to empower the intangible cultural and creative products in conjunction with modern lifestyle, in return, to stimulate the modern transformation of intangible cultural heritage projects and drive economic development. The purpose is to provide remarkable reference for the design and research of cultural and creative products.