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The protection of intangible cultural heritage has a single form and poor interaction. In response to this problem, this paper proposes designing and implementing a digital online display system for intangible cultural heritage based on mobile augmented reality technology. The digital protection of intangible cultural heritage cultural information designed in this paper applies the main functional modules of the cloud and mobile terminals. The system uses a rapid modeling method based on 3D scanning and meshes iterative simplification. In order to introduce this method in detail, this paper discusses the functions and paths of intangible cultural heritage information protection from the aspects of function distribution, data structure, module construction, technical support, and implementation subjects. This paper finds that the knowledge modeling of intangible cultural heritage resources based on computer artificial intelligence technology eases the designer's knowledge reasoning process, and this information digital protection system improves the accuracy of product cultural connotation expression.